DMA - 2015 Response Rate Report

DMA’s 2015 Response Rate Report, now in its ninth year of reporting, provides success metrics across the vast list of data-driven marketing channels, including email, paid search, online display, social media, mobile, direct mail and telephone marketing.  The 2016 report will cover more media and metrics than ever before, equipping marketers to accurately benchmark CTR, CPA and ROI.  DMA’s 2016...
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DMA - The Value of Data 2015

DMA’s The Value of Data 2015: Consequences for Insight, Innovation & Efficiency in the U.S. Economy is ground-breaking research to capture the role of data for marketing purposes in the broader U.S. economy.  Commissioned by DMA and conducted by professors from Harvard Business School and Columbia University, this report builds on the seminal Value of Data report released in 2013...
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Kickstarting Your Programmatic DDM

Sophisticated marketing teams understand the value of Data Driven Marketing (DDM) and are bullish on its practise and growth prospects. A majority of respondents report an increase in DDMA spending over the last year and in fact 73% of these global respondents expect their DDMA budgets and investments to increase over the next year. If everyone’s doing it, shouldn’t you?...
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