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DMA - 2015 Response Rate Report

DMA’s 2015 Response Rate Report, now in its ninth year of reporting, provides success metrics across the vast list of data-driven marketing channels, including email, paid search, online display, social media, mobile, direct mail and telephone marketing.  The 2016 report will cover more media and metrics than ever before, equipping marketers to accurately benchmark CTR, CPA and ROI.  DMA’s 2016 Response Rate Report will be released in the Summer of 2016.

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