This unique research was undertaken by the GlobalDMA partnered with the Winterberry Group. It is the first comprehensive study into data-driven marketing practices at the quantitative level, including responses from over 3000 participants from 17 global markets.
The Global Review: Data-Driven Marketing and Advertising Around the World now allows companies to benchmark themselves against the rest of the world regarding data-driven marketing practices. It provides a fascinating insight into global adoption of data-driven marketing channels and techniques, maturity levels, investment sentiment, industry challenges and emerging trends for the coming year. For the first time, the research provides a worldwide view of the common ground and differences that exist in different countries and regions around the globe.
The research was made possible through the generous support of global Sponsors Accenture Digital and Media Math
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