SWEDMA the industry and the association of the companies and organizations that work with direct and data-driven marketing. We call it the easiest for direct marketing or just dm. As an association, we organize both buyers and sellers of dm-related products and services. In this way, we have a unique insight into the requirements and conditions that apply to dm between companies as well as business to consumer.

The companies and organizations that adhere to SWEDMA commit themselves to work for the  business and ethics rules  developed in conjunction with several industrial partners. Together maintains and strengthens thus the confidence of the entire marketing industry.

The direct and data-driven marketing has time and again the concrete results that communication and advertising buyers have the right to expect. Our  members  will show you more than happy road to strategic, creative and results-oriented dm.



Tore Thallaug

Job Title

Managing Director


+46 8 5348 0260


Kungsgatan 62 3tr, 111 22 Stockholm, Sweden
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Use the links below to find out more about the worldwide networks. The GDMA is an organisation that represents, supports and unites marketing associations from around the globe that focus on data-driven marketing.