The Data-Driven Marketing Association of Singapore (DMAS) is a non-profit trade organisation established in 1983. As part of our mission to enable members to keep abreast of industry trends and best practices in Singapore and the region, we expanded our purpose in April 2017 to encompass the full data-driven marketing discipline.

DMAS champions and promotes the interests of our members. We help to enhance knowledge by facilitating the sharing of information and ideas on direct marketing. Key areas include social media, search, email, mobile and data-driven marketing. Our activities offer the opportunity for members to network and build relationships to profitably grow their businesses.

DMAS also safeguards members’ interests by constantly seeking to raise the stature and standards of direct marketing and building consumer confidence with adherence to high ethical standards of practice.



Lisa Watson

Job Title



+65 6227 8055

DMA Email


113A Telok Ayer Street, Singapore 068582
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Use the links below to find out more about the worldwide networks. The GDMA is an organisation that represents, supports and unites marketing associations from around the globe that focus on data-driven marketing.