Lisa is Chairman, Data-Driven Marketing Association of Singapore, and Customer Market Development Manager, HP Inc, Asia Pacific & Japan.
In Asia since 1991, Lisa Watson is an expert business and marketing specialist with agency, technology and consulting experience. She is an active advocate of the Data-Driven/Direct Marketing industry and has served as Chairman of the Data-Driven Marketing Association of Singapore since 2002. She represents the data-driven and direct marketing industries on several Singapore Government Councils including the Advertising Standards Authority of Singapore and NTUCâ€™s U Associates program. She has over 25 years of marketing, consulting and advertising experience.
Ms Watson joined HP in 2010 and now leads customer market development within its Indigo business across Asia Pacific & Japan. Her prior experience includes nearly 10 years as an entrepreneur at Ibis Intelligence Services and over 16 years in advertising and CRM agencies including Leo Burnett, Young & Rubicam, Wunderman and OgilvyOne